Our lives have never been busier, the ways for marketers to deliver messages to us increase by the day. Screens are the name of the game and really impact the way we absorb information without disrupting our day.
Strategically placed screens can help us continue performing mundane tasks. Tasks like pumping gas.
Video screens on gas pumps! The future is now! Sorry for the glare there but I hope that video does a good enough job of giving you you an idea of how cool this technology can be.
From what I can tell, this tactic is part of the benefits offered to retailers (like gas station owners) when they partner with NBC Everywhere. If I understand their website correctly, NBC Everywhere is like a cooperative of NBC affiliates from very large markets that work together to distribute their content on screens that were previously unconsidered. From their site:
Our digital out-of-home platforms entertain engaged audiences on-the-go. Reach millions of viewers per month alongside compelling NBC content with taxi cabs, salon networks, the PATH train, gas pumps and Times Square. NBC Everywhere's customized, environment-based messaging motivates your consumer to act.The gas station I visited is fairly new. Perhaps the owners felt pressured to provide such advanced gas pumps in response to the amazing bathrooms at other Shell stations. Either way, this type of marketing has been around for a long time and was developed to reach consumers in an untapped area: at the gas pump....aka the Forecourt. Yes that is a real marketing term and yes this is a real sales video explaining the importance of addressing your forecourt media needs:
TAKEAWAYS FROM MY EXPERIENCE
- The video segments were quick bursts, short enough to keep my attention as I completely filled my tank.
- It’s not all advertising. It’s bits of high-quality entertainment and information content too.
- I really enjoyed purchasing gas at this station and will return because of the video screens.
Have you noticed similar media systems at gas stations in your area? In my opinion, watching clips of Jimmy Fallon at the gas pump is hard to beat but if you've experienced anything more impressive, I'd love to hear from you in the comment section. Thanks for reading!!
No comments:
Post a Comment