Corporate Blogs Done Right

Corporate blogs are great tools that companies can use to connect with customers. The stories shared through corporate blogs can even give consumers new ways to use your product, which is always a good thing. In this post, I want to brag on a few of my favorite corporate blogs and explain what they do well.

Hootsuite

We are all familiar with Hootsuite by now. Often viewed as the leader in social media management tools, the Hootsuite blog does a great job of continuously sharing examples of why we need their product. The bloggers at Hootsuite get an A+ for consistency (multiple posts each day) and for blogging about relevant examples of social media techniques. Hootsuite’s posts about their educational resources are very helpful too.

Infomedia

Infomedia is a Birmingham-based marketing firm that specializes in web communications. They cover all the bases – from web development to e-commerce to digital consulting. When supplying such a visible product, it’s important to have examples on hand, right? Infomedia does just that with their interesting company blog. Multiple Infomedia employees contribute to the blog where they share their opinions and expertise. Visit the Infomedia blog for help with spotting social media trends or to understand how a particular web marketing tool will benefit your company – plus much more.

Pillsbury

Food: it’s a basic necessity and a culture. Recipes are the tools of the trade and we always like to hear about new twists on old favorites. Pillbury features a weekly series of their favorite food obsessions. These obsessions include a list of ingredients, preparation details, nutritional info and more – all for a different dish, dessert or drink that you can try each day of the week. Best of all (and this is soooo smart), Pillsbury features posts by The Makers, six food bloggers that share ideas and stories to make your next meal really stand out.

I hope this post has helped you think of new blogging ideas. Do you have a favorite corporate blog? I’d love to check it out – leave me a link in the comments! As always, thanks for reading.