3 More Social Media Wishes

I was satisfied with my post about my Top-3 social media wishes but since then, I've come up with a few more wishes. Just like my original wishes, these wishes are a little nitpicky but relevant enough to really enhance my experience with these particular social media outlets. Let's get right to it.

Pandora – List the Year! 

I'm not big on music. It doesn't dictate my life as much as it did when I was in high school. However, I do enjoy playing a radio in the background when I'm working on a project at home. Pandora does the trick for me. Hearing some of my favorite songs my own 90's Alternative channel really takes me back to days with fewer responsibilities (yet more angst). Pandora is great about providing details of songs such as the artists, the cover art from the album on which the song originally appeared and even the lyrics to the song. What isn’t provided is the release year of the song – and that sorta bugs me. XM Sirius displays the year of songs currently played by users and my DRV guide lists the release year of movies in the channel description. I always catch myself looking at the screen and searching for the year when Pandora plays a great song. I'm sure they have their reason for excluding the year but this would be a great addition, in my opinion.

(By the way, Pandora is a social media network because it requires a unique, personalized profile and custom channels can be shared with other users. Also, if you're in the Birmingham area and like 90's alternative music too, check out 94.9 The Alt FM. They play a lot of songs from the 90's and 00's with a tolerable amount of late 00's Emo music and today's "HEY" music.)

Google+ - Let the People Hoot! 

I enjoy using Hootsuite to schedule social media posts. It's very flexible and allows me to send messages from all of my social media messages – except Google+. Yes, you can send and schedule messages for your Google+ business page with Hootsuite, but not your personal profile. From what I've determined, this is a Google decision – they won't permit users the ability to manage their personal G+ posts with Hootsuite (or any other social media dashboard, from what I can tell). This is a real head-scratcher. It seems that Google would allow this type of connectivity if it ever wanted Google+ to shake its "ghost town" image. Sure, there are workarounds available through IFTTT but they're too convoluted. I'll just continue to keep my fingers crossed in hope of day when Google throws Hootsuite users a bone. Facebook does…just sayin'. Then again, it may not matter as Google seems to be repositioning Google+ as a business tool, according to this recent

video.


Tumblr & IFTTT – Can't We All Just Get Along? 

I use Tumblr primarily as a place to share content from others. IFTTT helps streamline a lot of "sharing steps" for many of my social media profiles. For a reason I cannot determine, YouTube and Tumblr do not want to connect via IFTTT for me. I've tried several recipes that are built to take the YouTube videos I like and instantly share them on my Tumblr. I've even tried building my own recipe to accomplish this but to no avail. It just…does…not…work. It's the only recipe I have trouble with and, even though it won't cause me to quit YouTube (never!) or Tumblr, my Tumblr experience sure would be a lot cooler if there was more harmony in this relationship.

Share your social media wishes with me in the comments below or with me on Twitter! Who knows? I may add even more wishes soon!

Is Gender Marketing Needed in Golf?

I like marketing. I like to play golf. When these two interests collide, I take notice. These days, the golf industry’s leading companies have embraced social media, video and the web to promote themselves as more than just makers of equipment. I have previously written about the use of drones in golf marketing as well as the somewhat annoying practice of frequently introducing new equipment. This post is about my favorite golf club manufacturer’s recent announcement regarding their line of women’s clubs.

When PING recently unveiled the new logo for their women's apparel and equipment, my initial observation was the deviation from the company's iconic brand. The PING logo has featured only minute changes since the 70's. The new look has grown on me and I now think this design for the company's Rhapsody line is very fitting. I've also realized that the standard PING logo has never seemed feminine to me.


Gender equality is a long-standing issue and has roots in many facets of life, including sports. It's clear that PING wants to attract the attention of female golfers with the Rhapsody line. But after thinking more about PING's new brand with the concern of equality in mind, I now wonder if female golfers feel this distinction is needed. I'm sure there are some players that prefer the line's feminine colors just as there are some players feel the separation is an admission to being unequal. My first look at the new Rhapsody color scheme reminded me of a Tumblr blog that highlights gender-specific advertising that, in some cases, could be considered offensive.

http://unnecessarilygenderedproducts.tumblr.com/post/102285752796/because-hammers-need-to-be-gender-designated-to-be

PING's competitors all offer clubs that are constructed for female golfers but I have not noticed any of those companies taking the same steps to create an exclusive brand with which female players can identify. I think the new Rhapsody brand is a positive thing and PING has shown it can be supportive without being shameful. However, if sales of Rhapsody clubs are low, it will be interesting to see if the existence of this separation is brought into question.

Thank you for reading! I hope you’ll share your thoughts about PING's decision or equality within the golf club industry in the comment section.

{Top Photo: Courtesy}

A Missed Target in the Soda Wars

I'm a bit of a challenge for my fellow advertisers when it comes to casting marketing messages my way by traditional methods. I'm a proud cord-cutter and don't do appointment television so it's almost impossible to catch my attention with TV ads. In the car, I switch stations so fast during commercial breaks that it's almost like an instinct. Forget newspaper and magazine ads too.

My recent post about the relationship between Santa Claus and the Coca-Cola Company made me consider the ways such a huge company (and Coke's competitors) could reach people like me. So I made a quick list of the main ways advertisements reach me in my personal life:

• Web ads based on browser activity.
• Preroll advertisements on YouTube and Hulu Plus.
• Ad breaks on my free Pandora account.
• Sponsored posts on Twitter and Facebook.
• Email subscriptions. 

I'm sure I'm missing a few but the list isn't very long - and these are all channels that are clearly not traditional methods. 

So back to Coke. They cover the globe with advertising and, to keep up, Pepsi does too. Their behemoth brands are instantly recognizable and the Soda Wars require each company to keep pushing. But as I thought more about how these companies reach people like me, I realized that it's been a while since I've seen any type of ad from Coke or Pepsi. I really racked my brain and came up empty. So, starting with a clean slate, I kept track of any exposure I had to these brands for 2 weeks. Here are the results:

First, Coke:

• I went to a movie in a theater that serves Coke products. After an seemingly endless run of ads, trivia and etiquette reminders, a Coke ad appeared just before the movie began. You know the one - ice cubes fall from the top of the frame, clinking along until they fill up the entire screen. Audio of a beverage being opened follows this image, which is then covered by a poured soda. 
• I happen to follow Coke on Tumblr, which I forgot because their posts get lost in the mix. But, a few weeks after the movie theater ad, I scrolled past the Coke Tumblr in my feed and a bright, red image that featured the white silhouette of the Coke logo definitely caught my eye.

That's all! Two instances in two weeks! 

Pepsi didn't perform much better:

• I spend a lot of time watching videos on YouTube and lately I've come to really appreciate the perspective given by drone videos. During my 2-week experiment, I happened to come across this video that featured drone footage of New York City's five boroughs. Here's a screen cap of something in that video that stood out: 

• I also find myself watching a lot of viral videos on YouTube, like this one that featured some cool, slo-mo footage of a room full of mouse traps being set off by ping pong balls. Turns out that this viral hit was made possible by it's sponsor, Pepsi Max. I know...it's not Pepsi, but it's in the family.

That's all for Pepsi. It's a tie. For the most part, I was a missed target during this observation of the Soda Wars. I'm not sure what to make of this. My only conclusion is that I'm not a very "visible" target by traditional means and, because I don't search for or visit the websites of these brands, I don't appear in new media cross hairs either. 

I know I'm not the only person that is exposed to ads exclusively by way of the methods I mentioned at the beginning of this post. Time will tell if big brands make adjustments and the Soda Wars impact my life once again.