This article from The Verge about LED carpet really intrigued me. It's stated in the article that carpeting illuminated by LEDs would be useful at providing directions in movie theaters or airports. This makes sense as most people are already looking in a downward direction thanks to their smartphones.
Once LED carpet is perfected, you can bet it won’t be long before marketers incorporate it into their delivery methods. When I think about how this usage will evolve, I again think about our posture when using smartphones. It’s important to get your message where the people are looking - even if it’s towards the floor, right?
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