Marketers have to be extra creative these days. From embedding illuminated messages in carpeting to utilizing signage that grabs your attention (and grabs you!), marketers are constantly putting new techniques in play to combat ad blindness.
I’m not sure how cost-effective this technique is but it does an incredible job of incorporating its surrounding environment to turn heads in a Stockholm subway.
(HT to Laughing Squid)
The passers-by seemed to like the sign more for it’s unique interactiveness than as an advertisement. But, that’s part of marketing sometimes, isn’t it?
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