Product Placement in Modern Times

A core purpose of advertising is getting your message where it can be seen and product placement has been a go-to method for many years. While television shows and movies still provide many opportunities for companies to feature their products in action, modern marketers now have even more venues for this technique.

In an earlier post, I discussed a company that makes it possible for new ads to appear in old episodes of your favorite TV shows. Now I want share two recent examples of product placement in social media videos.

I wanted to dive into this topic more when I noticed the following post in my Instagram feed.

You can search our new small video for Canon Company. Search Come and See #canon #comeandsee #ontheroofs #dubai

A video posted by Vadim Makhorov (@makhorov) on Feb 14, 2015 at 9:12am PST

I enjoy videos and photos that depict people doing amazing things that I could would never do. That's what makes Vadim Makhorov a must-follow in my book. Makhorov and Vitaliy Raskalov are a talented duo of fearless photographers that make up On The Roofs and share incredible photos from hard-to-reach places. Their photography skills have caught the attention of Canon, who hired the pair to showcase their cameras in a smart campaign titled, "Come and See." It's primarily a UK campaign but the website is worth a look.

Dude Perfect has made a name for themselves in the world of trick-shot videos. Their YouTube channel (a must-subscribe) is full of well-made videos, which feature sponsorships and product placements at an increasing rate. Pringles called on the guys of Dude Perfect to promote the Flavor Slam, an accessory that transforms an empty Pringles can into a mini basketball hoop.


Since the Pringles Flavor Slam is only available at Walmart, the giant retailer also gets an appearance in the video.

These types of partnerships are win-wins. Companies get unique exposure for their products and entertainers get to continue their craft. It's great to see such an adaption - can you think of any other examples of product placement in modern times?


{Top Photo: Courtesy}